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About Us

About is an online service designed to help you to better understand the advantages of term vs whole life insurance, and to assist you in your search for the best life insurance policy at a price you can afford. We do not actually sell, market or endorse any company or their products, nor is a life insurance agency.

Purchasing life insurance that gives you both security and affordability is a daunting task for most people. In addition to the fact that each company uses its own variation of the terms, there are multiple kinds of policies. Do you choose whole life, term, universal, variable or a modified variation of one of those? Comparisons received through the mail are seldom helpful as they are written in legal insurance terminology with fine print that non-insurance individuals wouldn't be expected to understand.

The goal of is to help simplify the process for you. Shortly after you have submitted your information for a confidential quote request, you will be presented with several different quote proposals that have both the face value and the type of policy most likely to fit your needs. We respect your privacy and encourage you to review our privacy policy as it relates to this process.